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OFFICE FURNITURE IN ARGENTINA:
A STRATEGIC REFERENCE, 2006

Order #: F10058_2007TO; US$ 195.00
Published by ICON Group, July 2007; 231 pages

The primary audience for this report Office Furniture in Argentina is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to office furniture in Argentina. Methodology drawn is developed at INSEAD, an international business school. For any given industry or sector, including office furniture, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility.

A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of office furniture in Argentina. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level.

The reader new to Argentina can quickly understand where Argentina fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for office furniture in Argentina. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Argentina. Macro-accessibility is a general evaluation of investment and business conditions in Argentina.

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INTRODUCTION & METHODOLOGY

OFFICE FURNITURE IN ARGENTINA

FINANCIAL INDICATORS: OFFICE FURNITURE MANUFACTURING

MACRO-ACCESSIBILITY IN ARGENTINA

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS



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