Order #: F1011_2005TX; US$ 2995.00
Published by Mintel, Aug 2005; 130 Pages; 71 Exhibits
The market definition excludes furniture for commercial offices, businesses and institutional use and sales of second-hand and antique furniture. The indoor furniture market also excludes all furniture designed and marketed primarily for outdoor use, such as pool-side pieces, lawn chairs, beach chairs, folding camping furniture and picnic tables.
Products excluded from this study are:
- Appliances and décor, such as carpets, drapes, accents and built-ins
- Electrical goods such as lamps as well as minor furnishings such as jewelry boxes
Companies mentioned in the report include:
Ashley Furniture Industries, La-Z-Boy, Klaussner, Ethan Allen, Sauder Woodworking, Dorel, Berkline/BenchCraft, Lacquer Craft, Natuzzi, BJ’s Wholesale, Costco, SAM’S CLUB, Home Centers, Home Depot, Lowe’s, Office supply stores, Office Depot, Staples
TABLE OF CONTENTS
- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
- Lifestages shape consumer demand for furniture
- Style, taste and status also shape purchasing
- Home ownership and housing sales drive market
- Younger, more diverse homeowner base in U.S.
- Imports reshaping furniture market for suppliers and retailers
- A competitive market with limited growthYouth, infant, RTA and niche segments are fastest growing
- Supply structure is highly fragmented
- Brand promotion and in-store marketing
- Mass merchandisers and specialty importers show strongest growth
- Family-oriented demographic groups drive furniture consumption
- Consumers use a variety of retail channels
- Attitudes towards furniture and furniture buying
- The future—younger consumers, continued competition and consolidation
Market Drivers
- Introduction
- Economic Indicators
- Figure 1: Key economic indicators (GDP, DPI, savings, unemployment), 1999-2004
- Figure 2: Historic consumer sentiment index, 1999-2005
- Figure 3: Households with discretionary income, by age of head of household, 2000
- Figure 4: Median household income, by age of head of household, 2003
- Figure 5: Household income distribution, by age of head of household, 2003
- Needs and resources of different lifestages shape furniture buying
- Figure 6: All furniture categories purchasing, by top five furniture buying consumer cohorts, January-September 2004
- Reasons for making discretionary purchases
- Figure 7: Justifiers for buying discretionary products, 2004
- Housing situation and the home as an investment, inside and out
- Low interest rates spur home sales and furniture purchases
- Figure 8: Average interest rates on 30-year fixed-rate mortgages, 1999-2004
- Figure 9: Per capita disposable personal income, 2004
- Housing sales, moving and furniture uptake
- Figure 10: Sales of new and existing homes, 1994-2005
- Changes in home ownership profile
- Figure 11: Incidence of home ownership, by age and race/ethnicity, 1993-2003
- Figure 12: U.S. population, by generation, 2004 and 2010
- Generation X
- Baby Boomers
- Manufacturer trends: imports reshaping furniture market
- Interest in décor sparked by television programs
- Sponsorships
- Presence of children
- Figure 13: Households with children under age 18 present, by age of householder, 1994-2004
- Growth of Millennials
- College and students
- High-end furniture
- Other niche market: Alternative, organic and special materials
- Figure 14: Alternative, organic furniture materials as replacements of traditional materials
- Figure 15: Purchases of organic furniture, by consumer type, 2000 and 2005
- Figure 16: Projected sales of organic mattresses and pillows, 2004-09
Market Size and Trends
- Figure 17: Total U.S. retail sales of furniture, at current and constant prices, 2000-05
- Figure 18: Graph: Total U.S. retail sales of furniture, at current and constant prices, 2000-05
Market Segmentation
- Segmentation by type of furniture
- Figure 19: U.S. retail sales of furniture, segmented by furniture type, 2003 and 2005
- Figure 20: Graph: U.S. retail sales of furniture, segmented by furniture type, 2005
- Upholstery
- Bedroom (adult and youth)
- Bedding (including futons)
- Dining (formal and casual)
- Entertainment centers
- Home office
- Infant (ages 0–5)
- Other piece types
Supply Structure
- Figure 21: U.S. imports from China: furniture, household items and baskets, 2000-2004
- Figure 22: Manufacturer sales of furniture in the U.S., 2002 and 2004
- Figure 23: Graph: Manufacturer sales of furniture in the U.S., 2002 and 2004
- Furniture Brand International (FBI)
- Ashley Furniture Industries
- La-Z-Boy
- Klaussner
- Ethan Allen
- Sauder Woodworking
- Dorel
- Berkline/BenchCraft
- Lacquer Craft
- Natuzzi
Advertising and Promotion
- Brand promotion through national and local media
- Advertising and marketing through branding of collections
- National and regional retailer advertising and marketing
- Figure 24: Advertising expenditures of major traditional and specialist furniture retailers in the U.S., 2002 and 2003
- Figure 25: Yellow pages used to search for furniture and mattress stores, by select demographics, 2004
- Ad campaigns of three largest manufacturers
- Furniture Brand International
- Ashley Furniture Industries
- La-Z-Boy
Retail Distribution
The Consumer
- Introduction
- Household furnishings bought in the past 12 months
- Figure 36: Household furniture purchases in the last 12 months, January-September 2004
- Living room furniture
- Figure 37: Living room furniture purchases in the last 12 months, by household income, January-September 2004
- Figure 38: Living room furniture purchases in the last 12 months, by presence of children and marital status, January-September 2004
- Figure 39: Living room furniture purchases in the last 12 months, by age, January-September 2004
- Bedroom furniture
- Figure 40: Bedroom furniture purchases in the last 12 months, by household income, January-September 2004
- Figure 41: Bedroom furniture purchases in the last 12 months, by presence of children and marital status, January-September 2004
- Figure 42: Bedroom furniture purchases in the last 12 months, by age, January-September 2004
- Dining room
- Figure 43: Dining room furniture purchases in the last 12 months, by household income, January-September 2004
- Figure 44: Dining room furniture purchases in the last 12 months, by presence of children and marital status, January-September 2004
- Figure 45: Dining room furniture purchases in the last 12 months, by age, January-September 2004
- Children’s room
- Figure 46: Children’s room furniture purchases in the last 12 months, by household income, January-September 2004
- Figure 47: Children’s room furniture purchases in the last 12 months, by presence of children and marital status, January-September 2004
- Figure 48: Children’s room furniture purchases in the last 12 months, by age, January-September 2004
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Future and Forecast
Appendix: Cohort Definitions
- Figure 68: Description of lifestyle cohorts in the married couples segment, 2004
- Figure 69: Description of lifestyle cohorts in the single females segment, 2004
- Figure 70: Description of lifestyle cohorts in the single males segment, 2004
- Figure 71: Description of nonclassifiable lifestyle cohorts, 2004
Appendix: Trade Associations
Appendix: Research Methodology
- Consumer Research
- Sampling & Weighting
- Technometrica TechnoExpresssm
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Greenfield Online
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
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