Furniture Retailing 101 is a broad compilation of the strategies and tactics that are commonly used in the furniture retail business. The three books are elementary by design and written in lay terms. They are not theoretical, but offer practical, nuts and bolts information. Nevertheless, “Furniture Retailing 101” also offers useful insight to more seasoned retailers, manufacturers, furniture analysts, sales representatives, journalists and for college students as a textbook.
“Furniture Retailing 101” is comprised of 3 Volumes:
Volume 1: The Business:
Preface
I Introduction to Furniture Retailing
1. The Functions
2. Company Architecture
3. Life Cycles, Missions, and Perspectives
II Merchandising
4. Introduction to Merchandising
5. Analyzing a Furniture Assortment
6. Pricing the Furniture to Sell
7. More Merchandising Elements
III Marketing in the Retail Furniture Industry
8. Marketing and Market Research
9. Elements of Effective Marketing
10. The Brand
11. Sales Promotion and Sales Events
12. Other Important Marketing Components
IV Sales and Sales Management
13. Introduction to Sales
14. Sales Mechanics and Sales Management
Glossary of Terms
Index
Bibliography
Acknowledgements
Volume 2: The Merchandise:
Preface
I The Furniture Merchandise Basics
1. Introduction to the Furniture Commodity
2. The Assortment
3. Introduction to Furniture Merchandising
II Upholstery / Living Room
4. Overview: Upholstered Living Room Furniture
5. Living Room Styling & Upholstery Materials
6. Upholstery: Quality and How it’s Made
III Wood Furniture, Plus
7. Wood and Other Materials
8. Case Construction
9. Furniture Styles and Periods
10. Wood Furniture Quality & Merchandising Elements
IV Casegoods and Occasional Furniture
11. Bedroom Furniture
12. Dining Room Furniture
13. Occasional Furniture
V Bedding
14. Bedding Basics
15. Bedding Marketing & Merchandising
Glossary of Terms
Index
Bibliography
Acknowledgements
Photographic Examples
Volume 3: The Strategic Concepts
Preface
I Competition in the Retail Furniture Industry
1. Introduction to Competing
2. Market Leaders
3. Other Competitors
4. Competitive Commodities
II Change and the Retail Furniture Industry
5. Changes in Furniture Retailing
6. The Inevitability of Change
III Furniture Retailing by the Numbers
7. The Retail Furniture Business and its Numbers
8. Financial Statements
9. Statistical Matters
IV Balancing Forces
10. Complementary & Opposing Forces
Glossary of Terms
Index
Bibliography
Acknowledgements
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The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. Our research library contains over 1500 reports, covering all aspects of the residential and office furniture markets, textile, fiber fabrics, apparel, garments, as well as wood products, lumber, MDF, particleboard, plywood, millwork, windows, doors, floor coverings and much more.
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