UK HOME OFFICE FURNITURE
With Forecast to 2011

Order #: F1114_2007TX; US$ 3000.00 / €2550
Published by Mintel, February 2007; 47 Exhibits

This report analyzes the UK home office furniture market with forecasts to 2011.

In terms of NPD, stylishness is likely to be big. Demand for good quality, compatible pieces could grow, particularly if they are of modern design. Manufacturers need to consider price points, but many consumers seem prepared to pay for quality. Exciting room layouts could also give a boost to the sector and mitigate trends discussed above. There is a need to inject excitement into this market.

There is no sign that workstations have had their day, however. Demand for low-priced multi functional pieces shows no sign of abating, although they may become more stylish in design and more easily accommodated in different rooms of the house.

Using the latest consumer research, market size data and trend analysis, Mintel’s report offers you vital new insight into the current state of the market, its prospects and the attitudes of key target audiences. You can use this market research to:

• Build consumer-focused marketing strategies to maximise sales throughout home office furniture sectors
• Discover new ways of tempting key target groups towards high-price points.
• Measure market sizes and assess the scope for new player and product entrants
• Create realistic sales strategies based on market forecasts and insight into market drivers.

Some Companies Mentioned in the Report include:

Tvilum-Scanbirk, Bush Europe, Sharps Home Office, IKEA, Argos, John Lewis, MFI, Staples/Office World, PC World, B&Q, Homebase

• Key themes
• Definitions

Market in Brief

• Stronger market demand
• New product development is more upmarket
• Furniture landscape is changing

Internal Market Environment

• The PC is a focus in the home
      - Figure 1: Household ownership of PCs, 2002-06
• Growth in peripherals – where to put them?
• Furnishing inspiration
      - Figure 2: Agreement with lifestyle statements, 2002-06

Broader Market Environment

• Rise in homeworking
      - Figure 3: Self-employed and homeworking, 2002-06
• Healthy economic prospects
      - Figure 4: Index of PDI and consumer expenditure, at constant 2001 prices, 2001-11
• Favourable inflation rates
      - Figure 5: UK inflation rates, all goods and household goods UK, 2001-06
• The housing market
      - Figure 6: House prices, transactions and average number of years between moves, 2001-11
• More house purchases means more furniture
      - Figure 7: Household tenure, 2001-11
• More one-person households
• Population trends
      - Figure 8: Trends and projections in UK population (000s), by age group, 2001-11

Competitive Context

• The furniture market
      - Figure 9: Retail sales of in-home furniture, 2001-06
• Successful sectors
      - Figure 10: Annual percentage change in furniture sales, 2001-06
• Furniture retailing in the doldrums

Strengths and Weaknesses in the Market

• Strengths
• Weaknesses

Market Value and Forecast

• Key points:
• Home office furniture weathers furniture downturn
      - Figure 11: UK retail sales of home office furniture, 2001-06
• Future growth prospects
      - Figure 12: Forecast of the UK home office furniture market, 2001-11
• Factors incorporated in the forecast

Segment Performance

• Strong backing for flatpacks
      - Figure 13: UK retail sales of home office furniture, by assembly method, 2002-06
• Desks are driving growth
      - Figure 14: UK retail sales of home office furniture, by type of product, 2002-06
• Future potential

Market Share

Companies and Products

• Furniture suppliers
  • Tvilum-Scanbirk
  • Bush Europe
  • Sharps Home Office
• Retailer Profiles
  • IKEA
  • Argos
  • John Lewis
  • MFI
• Office suppliers:
  • Staples/Office World
  • PC World
• DIY retailers
  • B&Q
  • Homebase

Brand Communication

• Advertising spend remains low
      - Figure 15: Main monitored media advertising expenditure on home office furniture, 2001-06
• Staples dominates adspend
      - Figure 16: Main monitored media spenders in office furniture and storage systems, by advertiser, 2002-06

Channels to Market

    - Figure 17: UK retail sales of home office furniture, by value, by type of outlet, 2002-06
• Internet retailing

The Consumer – Ownership

• Working patterns
• Working patterns
      - Figure 18: Employment status, October 2006
• PC ownership
      - Figure 19: Number of PCs in household, 2006
• Home office furniture owned
      - Figure 20: Ownership of home office furniture, October 2006
• Workstations are here to stay?
      - Figure 21: Top five pieces of home office furniture owned, October 2006
• Functional home furnishings

The Consumer – Purchase Decision

• Price points
      - Figure 22: Expenditure on home office furinture, October 2006
• Multifunctional rooms
      - Figure 23: Room in which home office furniture is kept, October 2006
• Varied distribution
      - Figure 24: Where home office furniture is bought, October 2006
• Choices
      - Figure 25: Factors* determining home office furniture choice, October 2006

Appendix

• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal Market Environment
      - Figure 28: Household ownership of PCs, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
      - Figure 29: UK employment status, 2001-11
      - Figure 30: Self-employed and homeworking, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, Mintel’s Special Groups and lifestage, 2006
      - Figure 31: UK households and one-person households, 2001-11
      - Figure 32: Population trends, by socio-economic group, 2001-11
• Market Value and Forecast
      - Figure 33: UK housing market, 1996-2006
• The Consumer – Ownership of furniture
      - Figure 34: Number of PCs in household*, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, Mintel’s Special Groups and lifestage, 2006
      - Figure 35: Ownership of home office furniture, by gender, age, socio-economic group, region, lifestage, working status, household income, household size, commercial TV viewing, Internet usage, presence of children, newspaper readership, supermarket usage and homeworking, October 2006
      - Figure 36: Number of PCs in household, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
• The Consumer – Purchase Decision
      - Figure 37: Expenditure on home office furinture, by gender, age, socio-economic group, region, lifestage, working status, household income, household size, commercial TV viewing, Internet usage, presence of children, newspaper readership, supermarket usage and homeworking, October 2006
      - Figure 38: Room that home office is kept, by gender, age, socio-economic group, region, lifestage, working status, household income, household size, commercial TV viewing, Internet usage, presence of children, newspaper readership, supermarket usage and homeworking, October 2006
      - Figure 39: Where home office furniture is bought, by gender, age, socio-economic group, region, lifestage, working status, household income, household size, commercial TV viewing, Internet usage, presence of children, newspaper readership, supermarket usage and homeworking, October 2006
      - Figure 40: Cross-analysis of furniture owned, by what bought, October 2006
• The Consumer – Further Analysis
      - Figure 41: Repertoire of furniture owned, by gender, age, socio-economic group, region, lifestage, working status, household income, household size, commercial TV viewing, Internet usage, presence of children, newspaper readership, supermarket usage and homeworking, October 2006
      - Figure 42: Consumer typologies, by gender, age, socio-economic group, region, lifestage, working status, household income, commercial TV viewing, household size, Internet usage, presence of children, newspaper readership, supermarket usage and homeworking, October 2006
      - Figure 43: Consumer typologies, by factors determining home office furniture choice, October 2006
      - Figure 44: Consumer typologies, by where furniture is purchased, October 2006
      - Figure 45: Prices paid for home office furniture, by consumer typologies, October 2006
      - Figure 46: Home office furniture owned, by consumer typologies, October 2006
      - Figure 47: Where home office furniture kept, by consumer typologies, October 2006

Other Reports about the Office Furniture Market in Europe & the United Kingdom

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