The report starts with an extensive overview of all conventional and non-conventional types of furniture retailing in the United States. An entire chapter has been dedicated to gallery stores and franchises. Special attention has been given to emerging non-traditional channels of distribution, such as wholesale clubs, catalog stores, home shopping by electronic means, rental outlets, interior designers, factory direct sales, and more. Lists of the key players in each retail category are also provided. Following this overview, the functions and organization of the full service furniture storeare explained. This includes all operational concerns, specifically merchandising and warehousing, marketing and advertising, financial management and productivity, human resources and training and similar matters. The author of the book - Professor Richard Bennington - is the founder and Director of the Home Furnishings Marketing Program at High Point University, and a well known authority in furniture retailing. The report is fully indexed for easy referencing.
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