Furniture Retailing in Canada -- AKTRIN, furniture industry market research

FURNITURE RETAILING IN CANADA
A Report on the State of the Industry

Order #: F113_1997AO; US$ 785.00
Published, November 1997; 78 Pages; 17 Exhibits

This report is an invaluable planning tool for all furniture retailers and their suppliers. It contains the results of the first ever in-depth study of successful independent furniture retailers in Canada, detailing their most common characteristics. Other important issues are explored, such as why "No, No, No" will continue to dominate furniture marketing, emerging retail trends, profitability, and advertising strategies.

Also included is an overview of the industry's performance at both the retail and manufacturing levels between 1989 and 1996; the consumer's current behavior as well as a detailed description of Canada's Leading Furniture Retailers.

TABLE OF CONTENTS

THE CONSUMER SOCIETY IS DEAD
- Consumers: An Endangered Species
- Consumers Have Stopped Spending More
- Housing Starts and Resales and Furniture Sales
- Unemployment: A Drag on Furniture Spending
- Government Policy and Consumer Spending on Furniture
THE INDUSTRY'S PERFORMANCE
- Retail Suffers Declines Throughout the Nineties
- Bedding Driving the Apparent Market
- Update: Aktrin Forecasts 10% Increase in Canadian Factory Shipments
CANADA'S LEADING FURNITURE RETAILERS
- Introduction: Aktrin Forecasts Modest Uptick in Furniture Store Sales for 1997
- Top 10 Furniture Retailers dominate Market in Canada
- Groups Continue to Dominate Canada's Furniture Retail Scene
- Contenders are Canadian Industry's Growth Leaders
PROFILE OF SUCCESSFUL INDEPENDENT FURNITURE RETAILERS
- Review of the Survey
- The Ten Most Common Characteristics of Successful Independent Furniture Retailers
- Profile of the Successful Independent Furniture Retailer
  - Growing upward not outward
  - Delivery: The added-value service
  - Closed on Sundays and Holidays
  - Compensation
  - The store isn't a small one
  - "I have met the competition and he is us"
  - Pursuing a career - Furniture retailers are committed to their business
- About Their Customers or Why "No, No, No" is Here to Stay
  - Customer visits and purchases grow
  - Customers are older and more affluent
  - Purchasing the product: Money speaks louder than credit
  - The power of "No, No, No"
- Appliances: Building Traffic and Cash Flow
  - The best selling brands
- Electronics: The Traffic Building Add-On Sale
  - The best selling brands
- Advertising: Newspapers Remain the Medium of Choice
- The Product's the Thing
  - Preventing price point erosion
  - No changes coming
  - Gallery programs not yet popular with independent retailers
  - Upholstery making sales and margins
  - Fabric protection and extended warranties generate sales
- Reputation is Everything
  - Change is constant
  - Retailers don't know their markets
- Success Means Making a Profit
  - Sales and profits are on the increase for study group
  - Inventories to moderate after upswing
  - Sales per square foot

TABLE OF EXHIBITS

Consumers: An Endangered Species
Growth in Personal Spending on Goods and Services
Household Income
Average after-tax Income per Canadian Resident
Housing Starts and Resales in Canada
Personal Savings and Unemployment
Apparent Canadian Market for Household Furniture and Bedding, 1989 to 1996
- In current dollars
- Percent change
Retail Sales of Furniture and Appliances
- In current dollars
- Percent change
Canada's Top Ten Furniture Retailers
Canada's Leading Furniture Buying & Marketing Groups
Contenders to the Top Ten Furniture Retailers
Closing Ratios
Key Price Points
Pre-tax Profit Margins
Financial Performance

The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. Our research library contains over 1500 reports, covering all aspects of the residential and office furniture markets, textile, fiber fabrics, apparel, garments, as well as wood products, lumber, MDF, particleboard, plywood, millwork, windows, doors, floor coverings and much more.

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FURNITURE RETAILING IN CANADA A Report on the State of the Industry

FURNITURE RETAILING IN CANADA
A Report on the State of the Industry