Study features
TABLE OF CONTENTS
Introduction: Why this survey is important
Chapter I: The situation on the kitchen market today
A The German kitchen furniture industry - a national and international comparison
B The German kitchen market 1983 to 2003
C Commercial structures on the German kitchen market
Chapter II: What makes the kitchen market "tick" - scenario analyses
D Influences that must be taken into account
E The possible consequences: three alternative scenarios
Chapter III: What the future holds - the kitchen market up to 2015
F Development corridors for the German kitchen market and kitchen exports
G What is likely to happen in the future - forecasts up to 2015
Chapter IV: What manufacturers and retailers can do - strategic recommendations
H Competitive strategies on the German kitchen market
I The courage to take on new foreign markets
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