Bedding Dynamics -- AKTRIN, furniture industry market research

FURNISHINGS DIGEST: 2000, BEDDING DYNAMICS

Order #: F1203_2000TP; US$ 100.00
Published by Mann, Armistead & Epperson, March, 2000; 35 Pages; 35 Exhibits

It would be easy for bedding to become a commodity but, instead, it is one of the most profitable and consistent performers on the retail floor, growing steadily in both dollars and units. It has withstood market share challenges from alternative bedding, the most serious being waterbeds in the 1970's, and continued to prosper.

The author believes that most home furnishing manufacturers dismiss the bedding industry too lightly because bedding does not offer the same magnitude of style and challenges, but bedding does have its own cycles of new products, sizes, warranties, surfaces and colors that give the industry plenty to fine tune, improve, and attract the consumer.

The residential furnishings industry can learn from the bedding sector. A look at the growth, the profit margins, the inventory turns, and retail profitability shows a level of achievement not often accomplished in other sectors.

TABLE OF CONTENTS

The Bedding Industry
- History and Development
  1. Competition
  2. Structure
  3. Product Development and Construction Changes
  4. Life Expectancy/Warranties
- Shipment/Unit Record (25 years)
- Units by Size over Time
- Seasonality
Cost Structure
- History of Profitability
- Financial Measures
  1. Days Collection
  2. Inventory Turnover
Distribution
- Mix of Retailers for Bedding
- Mix of Retailers for Furniture
Relative Profitability at Retail
- Sales vs. Inventory
- Relative Profitability/GMROI
- Relative Profitability/Store Size
Current Status
- The Latest I.S.P.A. Forecast
Longer Term Outlook
- Demographics and Population Shift
- Quantifying the Future of Bedding by Age
- Quantifying the Future of Bedding by Income
Summary

TABLE OF EXHIBITS

Overall Statistics
Bedding Industry (Estimated 1998 Results)
Adult Mattresses and Foundations
Innerspring Shipments for 1990-1994
Innerspring Shipments for 1990-1994, by size
Mattress & Foundation monthly shipments (5 year average)
Manufacturers' Gross Profit Margin Comparison
Average Collection Period 1986-1994
Inventory Turns
1993 Bedding Sold at Retail
1998 Bedding Sold at Retail
Channels of Distribution for Residential Furniture 1998
Product Market Shares as a percentage
Bedding Results by Store Size
Outlook for the Bedding Industry
Bedding Unit Shipments (Growth)
Average Square Feet of New Homes Built
Percent of New Homes with Four or More Bedrooms
Midlife Milestone Affluence Hits it Peak
Impact on "Good": Merchandise Targeted towards 25-34
Impact on "Better": Merchandise Targeted Towards 35-44
Impact on "Best": Merchandise Targeted Towards 45-54
Second Home Purchase Cycle: Age 50-65
Household Projections by Age
Expenditure Per Consumer Unit - 1997
Implied Expenditure by Product Category - 1997
Furnishings Expenditures per Consumer Unit - 1997
% Expenditure per Consumer Unit - 1997
Implied Expenditures By Product Category - 1997 (by Age)
Household Projections by Income
Expenditure per Consumer Unit - 1997
% Expenditure per Consumer Unit - 1997
Implied Expenditures by Product Category - 1997

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