The international competitiveness of China's furniture industry also improved dramatically. China has now become a powerful export nation for solid wood furniture. In 2005, furniture exports reached USD 13.767 billion, a year-on-year growth of 32.98%. China is now the largest furniture exporter and well ahead of Italy. In 2006, the furniture industry continued to advance at a high growth rate. Exports amounted to USD 4.042 billion in the first quarter of 2006, rising 29.31% over the same period of 2005. Almost 60% was solid wood furniture.
In an effort to assist rural areas, the Chinese government is accelerating the pace of urbanization. This will stimulate housing construction and consumer expenditures for furniture. Each year, about 1.2 billion square meters if land is being developped - which is 6 times as much as in Europe. Urban housing construction accounts for 500 million square meters, providing 5 million families with houses. All those families have a need to furnish their homes.
After the reform and opening-up policy, four furniture industry regions gradually came into being. They are: South China region centered in Guangdong and Fujian; East China centered in Zhejiang, Jiangsu and Shanghai; North China centered in Beijing, Tianjin, Hebei and Shandong; and Northeast furniture region centered in Shenyang and Dalian.
Although the Chinese furniture industry is getting more concentrated, the industrial concentration is still low and no enterprise has a market share above 1% until now. Medium-small furniture enterprises still account for the majority but small enterprises with poor management and weak competitiveness will be eliminated eventually.
Driven by the market demand, China's furniture industry will attract more and more investment capital and this upsurge will likely last several years.
TABLE OF CONTENTS
1 Operation Status of China Furniture Manufacturing Industry in 2006 1.1 Operation Status in 2005 1.1.1 Assets and Liabilities 1.1.2 Sales 1.1.3 Expense and Cost, 2005-2006 1.1.4 Production Value and Profit 1.1.5 Furniture Manufacturers 1.1.6 Industry Structure 1.2 Foreign Trade of China Furniture Industry, 2005-2006 1.2.1 Trade Increase 1.2.2 Export Varieties 1.2.3 Country to Export 1.2.4 Trade Barrier 1.2.5 Influencing Factors 2 Analysis of Wood Furniture Market in 2006 2.1 Market Position 2.2 Foreign Trade 2.3 Quality Standard 2.4 Redwood Furniture Market in 2006 2.5 Investment and Collection 2.6 Developing Trend 3 Bamboo and Cane Furniture Market in 2006 3.1 Characteristics 3.2 Individuation Development 3.3 Developing Trend 4 Plastic Furniture Market in 2006 4.1 Characteristics 4.2 Developing Trend 5 Metal Furniture Market in 2006 5.1 Development Status 5.2 Advantages 5.3 Developing Trend 6 Office Furniture Market in 2006 6.1 Market Demand 6.2 Production 6.3 Main Producing Area – Lecong 6.4 Shenzhen Office Furniture Market 7 Kitchen Furniture Market in 2006 7.1 Characteristics 7.2 Demand 7.3 Production 8 Soft Furniture Market in 2006 9 Hotel Furniture Market in 2006 10 Children Furniture Market in 2006 10.1 Definition 10.2 Demand 10.3 Status Quo 10.4 Brands and Prices 10.5 Product Structure 10.6 Product Design 11 Regional Furniture Markets in 2006 11.1 China Furniture Regional Economy Development 11.1.1 Status Quo 11.1.2 Characteristic Regional Economy 11.1.3 Advantages 11.1.4 Disadvantages 11.2 Shanghai Furniture Market 11.2.1 Overall Situation 11.2.2 Development of Furniture Manufacturing Industry in 2006 11.3 Beijing Furniture Market 11.3.1 Redwood Furniture 11.3.2 High-end Furniture 11.3.3 Customized Furniture 11.3.4 Consumption Increase 11.3.5 Market Demand 11.3.6 Market Advantages 11.3.7 Market Disadvantages 11.3.8 Leading Enterprises 11.3.9 Development of Furniture Manufacturing Industry in 2006 11.4 Guangdong Furniture Market 11.4.1 Market Scale 11.4.2 Industry Scale 11.4.3 Furniture Trade 11.4.4 Market Advantages 11.4.5 Market Disadvantages 11.4.6 Development of Furniture Manufacturing Industry in 2006 11.5 Fujian Furniture Market 11.5.1 Development of Furniture Manufacturing Industry in 2006 11.5.2 Output in 2006 11.6 Zhejiang Furniture Market 11.6.1 Development of Furniture Manufacturing Industry in 2006 11.6.2 Analysis of Industrial Cluster 11.6.3 Analysis of Advantages and Disadvantages 11.7 Sichuan Furniture Market 11.7.1 Overall Situation 11.7.2 Market Dynamics 11.7.3 Development of Furniture Manufacturing Industry in 2006 11.8 Wuhan Furniture Market 11.8.1 Regional Advantages 11.8.2 Industry Scale 11.8.3 Market Scale 11.8.4 Consumption Characteristics 12 Overseas Furniture Market 12.1 Position and Opportunity of China Furniture in the Global Furniture Market 12.2 China Furniture Import in 2005 12.3 China Furniture Export in 2005 12.4 Main Furniture Import Enterprises 13 Main Factors Influencing Furniture Demand 13.1 Income and Furniture Consumption Level in the World 13.2 Per Capita Income and Furniture Consumption in China 14 Analysis of Furniture Consumption 14.1 Economic Environments Influencing Consumers’ Behavior 14.2 Main Characteristics of Consumers’ Behavior 14.3 Target Consumption Group Position 14.4 Consumers and Prevailing Style 14.5 Psychoanalysis of Furniture Modality Design 14.5.1 Commonness of Furniture Modality Design 14.5.2 Psychological Factors of Furniture Modality Originality 14.6 Consumers Mental Price 14.7 Factors Considered by Consumers 14.7.1 Environmental Protection 14.7.2 High Performance-price Ratio 14.8 Characteristics of Rural Consumers 14.9 Characteristics of Female Consumers 15 Furniture Circulations 15.1 Current Status 15.2 Problems 15.3 Strategies 15.4 Regional Furniture Stores 15.4.1 Design 15.4.2 Guangzhou 15.4.3 Nanjing 15.4.4 Shanghai 15.4.5 Chengdu 15.4.6 Wuhan 16 Furniture Industry Structure in 2006 16.1 Furniture Strategy Clustering 16.1.1 Coupling Mechanism of Industry Clustering and Regional Economic Development 16.1.2 PRD Furniture Industrial Region 16.1.3 YRD Furniture Industrial Region 16.1.4 CBS Furniture Industrial Region 16.1.5 Northeast Furniture Industrial Region 16.1.6 West Furniture Industrial Region 16.2 Concentration of China Furniture Industry 16.3 Gap between Chinese Furniture Enterprises and Overseas Counterparts 16.3.1 Production Pattern of Furniture Enterprises 16.3.2 Production Pattern of Chinese Furniture Enterprises 16.3.3 Modern Production and Operation Pattern 16.3.4 Modern Production Process Layout Pattern 17 Competition of China Furniture Industry 17.1 Competitive Elements 17.1.1 Design 17.1.2 Price 17.1.3 Brand 17.1.4 Execution 17.2 Core Competitiveness 17.3 Furniture Enterprises Facing Market Competition 17.3.1 Bargaining Power of Consumers 17.3.2 Bargaining Power of Suppliers 17.3.3 Competition of Alternative Industries 17.4 Market Competition Strategy of Furniture Enterprises 17.5 Typical Analysis – Shunde Furniture 17.5.1 Current Status 17.5.2 Development Course 18 Furniture Enterprises 18.1 Guangming Group Furniture Co., Ltd 18.1.1 Company Profile 18.1.2 Business Scope 18.1.3 Operation Status 18.2 Markor International Furniture Co., Ltd 18.2.1 Company Profile 18.2.2 Business Scope 18.2.3 Operation Status 18.3 Shenzhen Changjiang Furniture Co., Ltd 18.4 Shenzhen Dahaoxingli Furniture Industrial Co., Ltd 18.5 Tiantan Furniture Co., Ltd 18.6 Huari Furniture Industrial Group 18.7 Hong Kong Lamex Holdings 18.8 Heung Kong Group 18.9 IKEA Furniture 19 Marketing Strategies for Furniture 19.1 Sale Strategy 19.2 International Furniture Marketing Reference 19.3 Brand Strategy of Furniture 19.3.1 Brand Marketing Flow 19.3.2 Brand Construction and Industry Chain Operation 19.3.3 Brand Marketing Case – QuMei Furniture 19.4 New Mode of Furniture Marketing 19.4.1 Franchise 19.4.2 Customized Marketing 19.4.3 Experiential Marketing 19.5 Bottleneck Factors for Furniture Marketing 19.5.1 Marketing Concept 19.5.2 Marketing Plan 19.5.3 Brand Consciousness 19.5.4 Market Management 19.5.5 Market Positioning 19.5.6 Marketing Team 19.6 Marketing for Office Furniture 19.6.1 Marketing Strategy Plan 19.6.2 Consumer Behavior 19.6.3 Marketing Mode 19.6.4 Product Positioning 19.7 Marketing Trend 20 Developing Trends and Forecast of China Furniture Industry in 2007 20.1 First Year of Market Globalization 20.2 Developing Trend, 2007 20.2.1 Creativity 20.2.2 Environmental Trend 20.2.3 Intelligence 20.2.4 Market Change 20.3 Forecast 21 Investment Environment of Furniture Industry 21.1 Characteristics 21.2 Growth 21.2 Profitability 21.3 Industry Barrier 21.2 Policy Environment 21.2.1 Three Error Areas of Current National Standard 21.2.2 Environmental Labeling Accreditation Spans Green Trade Barrier 21.2.3 Formal Implement of Tariff free 21.2.4 Implementation of State Compulsory Standard 22 Furniture Raw Materials Supply and Furniture Machinery Development 22.1 Wood Import 22.2 Wood Price in 2006 22.3 Development of China Furniture Hardware 22.4 Development of China Furniture Machinery Industry
TABLE OF EXHIBITS
Assets and Liabilities of Furniture Manufacturing Industry, Jan-Dec 2005 Sales Revenue of Furniture Manufacturing Industry, Jan-Dec 2005 Administrative Expense of Furniture Manufacturing Industry, Jan-Dec 2005 Statistics of Average Employee in Furniture Manufacturing Industry, Jan-Dec 2005 Pre-tax Profits/Gross Output Value Ratio of Furniture Manufacturing Industry, Jan-Dec 2005 Other Operation Indexes of Furniture Manufacturing Industry, Jan-Dec 2005 Assets and Liabilities of Furniture Manufacturing Industry, Jan-Jun 2006 Sales Revenue of Furniture Manufacturing Industry, Jan-Jun 2006 Administrative Expense of Furniture Manufacturing Industry, Jan-Jun 2006 Total Profit of Furniture Manufacturing Industry, Jan-Dec 2005 Sales Revenue of Bamboo and Cane Furniture Manufacturing Industry, Jan-Dec 2005 Total Profit of Bamboo and Cane Furniture Manufacturing Industry, Jan-Dec 2005 Statistics of Average Employee in Bamboo and Cane Furniture Manufacturing Industry, Jan-Dec 2005 Sales Revenue of Bamboo and Cane Furniture Manufacturing Industry, Jan-Jun 2006 Sales Revenue of Plastic Furniture Manufacturing Industry, Jan-Dec 2005 Sales Revenue of Plastic Furniture Manufacturing Industry, Jan-Jun 2006 Other Operation Indexes of Plastic Furniture Manufacturing Industry, Jan-Jun 2006 Sales Revenue of Metal Furniture Manufacturing Industry, Jan-Dec 2005 Other Operation Indexes of Metal Furniture Manufacturing Industry, Jan-Dec. 2005 Sales Revenue of Metal Furniture Manufacturing Industry, Jan-Jun 2006 Forecast of China Kitchen Furniture Market Capacity Comparison of Ownership Rate of Urban Residents in Kitchen Furniture Between China and Occident Countries Proportion of Kitchen Decoration Expenses in Total Consumption in Urban Area in the Future Number of Soft Furniture Mattress Producers Mattress Export Areas of China by Proportion Proportion of Five Major Production Areas in National Total Furniture Output Area of Large-medium Professional Furniture Stores in Shanghai Production Value of Shanghai Furniture Manufacturing Industry, Jan-Jun 2006 Number of Shanghai Furniture Manufacturers Jan-Jun 2006 Output of Shanghai Furniture Industry, Jan-Dec 2005 Market Demand Amount of Beijing Household Commodities Production Value of Beijing Furniture Manufacturing Industry, Jan-Jun 2006 Number of Beijing Furniture Manufacturers, Jan-Jun 2006 Output of Beijing Furniture Industry, Jan-Dec, 2005 Number of Furniture Enterprises and Employees in Guangdong, 2005 Production Value of Guangdong Furniture Manufacturing Industry, Jan-Jun 2006 Number of Guangdong Furniture Manufacturers, Jan-Jun 2006 Output of Guangdong Furniture Industry, Jan-Dec, 2005 Output Value of Fujian Furniture Manufacturing Industry, Jan-Jun 2006 Output of Fujian Furniture Industry, Jan-Dec, 2005 Output of Fujian Furniture Industry, Jan-Jul, 2006 Output Value of Zhejiang Furniture Manufacturing Industry, Jan-Jun 2006 Number of Zhejiang Furniture Manufacturers, Jan-Jun 2006 Output of Zhejiang Furniture Industry, Jan-Dec, 2005 Output Value of Sichuan Furniture Manufacturing Industry, Jan-Jun 2006 Number of Sichuan Furniture Manufacturers, Jan-Jun 2006 Output of Sichuan Furniture Industry, Jan-Dec 2005 Output of Sichuan Furniture Industry, Jan-Jul 2006 Number of Wuhan Furniture Production Enterprises Furniture Import and Export in China, Jan-Dec 2005 Most Concerned Things while Consumers Buying Furniture Most Worried Things while Consumers Buying Furniture Consumers' Choice while Quality Problems Happen Channels of Consumers to buy Furniture Analysis of Profitability of Guangming Group, 2005-2006 Analysis of Operating Ability of Guangming Group, 2005-2006 Analysis of Debt-paying Ability of Guangming Group, 2005-2006 Analysis of Capital Structure of Guangming Group, 2005-2006 Analysis of Development Capacity of Guangming Group, 2005-2006 Analysis of Cash Flow of Guangming Group, 2005-2006 Analysis of Profitability of Markor International Furniture Co., Ltd, 2005-2006 Analysis of Operating Ability of Guangming Group, 2005-2006 Analysis of Debt-paying Ability of Markor International Furniture Co., Ltd, 2005-2006 Analysis of Capital Structure of Markor International Furniture Co., Ltd, 2005-2006 Analysis of Development Capacity of Markor International Furniture Co., Ltd, 2005-2006 Analysis of Cash Flow of Markor International Furniture Co., Ltd p, 2005-2006 Basic Conditions of Huari Industrial Group Investment in Business and Trade Construction of Heung Kong Group Per Capita GDP of China in 2005 Forecast on Fixed Assets Investment Increase, 2005-2006 Total Sum of Wood Import and Export Trade in 2005 Coniferous Log Import in 2005 Broadleaf Log Import in 2005 Total Import Volume and Value of Log, 2001-2005 Statistics of Import Value of Log, 2001-2005 Statistics of Import Volume of Log, 2001-2005 Statistics of Total Import Volume of Log in China, Jan-Dec 2005 Statistics of Import Value of Log, Jan-Dec 2005 Aniegre Veneer Price of Guangdong Yuzhu Wood Market, Jan-Jun 2006 White/Red Sapele Veneer Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 White Walnut Veneer Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 White Beech and White Wood Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 White Poplar and Sycamore-figue Veneer Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 North American Red Oak Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 Merbau Log Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 Northeast Poplar Price Statistics of Guangdong Yuzhu Wood Market, Jan-Jun 2006 White Pine Log Price Statistics of Shandong Dezhou Wood Market, Jan-Jun 2006 Camphor Pine Lumber Price Statistics of Shandong Dezhou Wood Market, Jan-Jun 2006 Larch Log Price Statistics of Shandong Dezhou Wood Market, Jan-Jun 2006 Birch and Willow Lumber Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006 Betula Costata and Willow Lumber Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006 Red Pine Lumber Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006 Larch Log Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006 Ash Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006 Poplar Lumber Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006 Camphor Pine Lumber Price Statistics of Shijiazhuang Wood Market, Jan-Jun 2006
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