This new market intelligence report on the UK Kitchen Furniture Market provides the user with a fresh insight into a market that continues to show considerable potential.
Compiling together all the most sought-after trend data and most authoritative, independent market analysis, it offers you a vital way of fully understanding the kitchen furniture market. It also offers you unique findings from exclusive consumer research, invaluable information that will enable you to tailor your business to real consumer demand. Mintel’s research report has been designed to help you:
Some Companies Mentioned in the Report include:
Bernstein Group Holdings (BGH), Crown Imperial, Habitat, HomeForm Group Ltd, IKEA, MFI Furniture Group, Moores Furniture Group, Nobia Holdings UK Ltd, Omega plc, Smallbone of Devizes, Symphony
Introduction and Abbreviations
Definition
Consumer research
ACORN
Abbreviations
Home improvement trends present encouraging backdrop for furniture sales
Home ownership on the increase
Growth in Third Age and Retired age groups will have a positive impact
Majority still cook at home most days of the week
Sustained growth in all furniture sectors
Kitchen furniture benefits from makeovers
Fitted designs help maximise space
Renting remains relevant to consumers
Self assembly (flat-pack) vs ready –assembled (rigid)
Further consolidation occurs in supply
Low levels of brand awareness
New design trends
Homeform dominates advertising spend
Deep price cuts; an integral feature of the market
Fragmented distribution structure in place
High ownership levels, but long replacement cycle
Consumers trading up contributes to growth in market value
Kitchen tables still the centre of activity
Fitted appliances preferred
Installation services can be a deal-breaker
Opportunities prevail, despite uncertainty
Housing market dynamics impact upon kitchen furniture sales
- Figure 1: UK housing market, 1999-2008
Increasing owner occupation expands the market base for kitchen furniture
- Figure 2: UK housing stock, by tenure, 1999-2009
Empty nesting prompts investment in home improvements
- Figure 3: UK adult population, by lifestage, 2000-10
The ‘feelgood factor’ continues to keep spending buoyant
- Figure 4: PDI and consumer expenditures at current prices, 2000-09
Employment trends
- Figure 5: Workforce in employment in the UK, by gender and employment status, by index, 2000-10
Impact of cooking habits on kitchen furniture
- Figure 6: Agreement with attitudes towards food, diet and meal occasions, 1999-2004
Related demand for kitchen and utility room appliances
- Figure 7: UK expenditure on major household appliances, at current prices, 1999-2004
Household size in decline
- Figure 8: Changing structure of UK households, 1998-2008
Share of spend remains the same
- Figure 9: UK retail value sales of furniture, by type, 2000-04
Replacement kitchens reap returns
Kitchen furniture diverse by supply nature
- Figure 10: UK retail sales of kitchen furniture, by type and value, 2000, 2002 and 2004
Consumer enthusiasm and trading-up drive sales values
- Figure 11: UK retail sales of kitchen furniture*, by value, 2000-05
Contemporary vs traditional designs
Fitted vs free standing
- Figure 12: UK retail sales of fitted kitchen furniture, by value, 2000-05
Growing interest in free-standing units
- Figure 13: UK retail sales of free-standing kitchen furniture, by value, 2000-05
Suiting transient lifestyles
Not just food preparation, but a living space too
Self-Assembly (Flat-Pack) vs Ready-Assembled (Rigid)
- Figure 14: UK retail sales of self-assembly kitchen furniture, by value, 2000-05
Flat-pack strives for new image
Pret-a-porter kitchen furniture less popular
- Figure 15: UK retail sales of ready-assembled kitchen furniture, by value, 2000-05
Installation costs
- Figure 16: UK installation costs of kitchens, by retail value, 2000-05
Worktops
- Figure 17: UK retail sales of worktops, by value, 2000-05
Sinks and taps
- Figure 18: UK retail sales of sinks & taps, by value, 2000-05
Imports provide margin incentive for trade manufacturers
- Figure 19: UK manufacturer sales, exports and imports of kitchen furniture, by value (msp), 2000-03
Further consolidation occurs
- Figure 20: Estimated manufacturer shares of kitchen furniture retail sales**, 2000-04
Low-level brand awareness
Companies and brands
Bernstein Group Holdings (BGH)
Crown Imperial
Habitat
HomeForm Group Ltd
IKEA
MFI Furniture Group
Moores Furniture Group.gif)
Nobia Holdings UK Ltd
Omega plc
Smallbone of Devizes
Symphony
Other suppliers
Clever innovation
- Figure 21: Main monitored media advertising expenditure on kitchen furniture, 2000-05
- Figure 22: Main monitored media advertising expenditure on kitchen furniture by selected brand manufacturers/retailers, 2000-04
Homeform dominates
Magnet single top promoted brand
The place to buy is MFI
Smaller specialists and kitchen makeovers
Below-the-line promotions
Deep price cuts
Loyalty pay-back
- Figure 23: UK retail sales of kitchen furniture, by value and type of outlet*, 2000-04
Kitchen specialists
Furniture multiples
DIY multiples
Direct sales
Department stores
Internet shopping for kitchen has limitations
Household ownership of furniture
- Figure 24: Household ownership of furniture, 2000-04
Less impetus for rented properties
Lifestage is the key driver
- Figure 25: Household ownership of furniture, by lifestage, 2004
Encouraging families is most important
Raising the benchmark for price expectations
- Figure 26: Household expenditure on kitchen furniture, 2000-04
Types of furniture
- Figure 27: Types of kitchen furniture, May 2005
Demand for kitchen tables
- Figure 28: Types of kitchen furniture, May 2005
Means of installation
- Figure 29: Means of installation, May 2005
Women look for reassurance
Men look for bargains elsewhere
Kitchens left untouched
TGI data on household ownership of kitchen furniture
- Figure 30: GB Household ownership of kitchen furniture, by demographic sub-group, 2004
Types of kitchen furniture and installation
- Figure 31: Types of kitchen furniture installed, by gender, age group, lifestage and social grade, Mintel’s Special Groups, region, marital status, employment status, presence of children and household size, May 2005
- Figure 32: Types of kitchen furniture installed, by ACORN groups, media usage, home ownership, home ownership, commercial TV viewing, Internet and supermarket usage, May 2005
Types of kitchen furniture
- Figure 33: Types of kitchen furniture, by gender, age group, social grade and lifestage, Mintel’s Special Groups, region, marital status, employment status, presence of children and household size, May 2005
- Figure 34: Types of kitchen furniture, by ACORN groups, media usage, home ownership, home ownership, commercial TV viewing, Internet and supermarket usage, May 2005
The economy remains optimistic
More emphasis on design to meet the demand for individual needs
Potential new demand for free-standing kitchen furniture
Flat pack continues to make sense
Possible polarisation in market supply and distribution
Sustained growth forecast
- Figure 53: Forecast of the UK retail kitchen furniture market, by sector, 2005-10
Positives outweigh the negatives
Increasing levels of home ownership will boost sales
Free-standing kitchen furniture gaining ground
Factors used in the forecast
The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. Our research library contains over 1500 reports, covering all aspects of the residential and office furniture markets, textile, fiber fabrics, apparel, garments, as well as wood products, lumber, MDF, particleboard, plywood, millwork, windows, doors, floor coverings and much more.
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