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E-COMMERCE AND WEB-MARKETING IN THE FURNITURE INDUSTRY


Order #: F1282_2003TX; US$ 630.00
Published in 2003; 96 pages plus 60 pages of exhibits

The report analyses trends in E-Commerce and web marketing in the furniture industry, from both the Business-to-Business and the Business-to-Consumer perspective.

Data and information are provided on: spread of the Internet and online purchasing trends, use of the Internet by furniture consumers (analysis of the online furniture purchasing process), furniture distribution on the Internet (between furniture manufacturers and distributors), e-procurement (between furniture manufacturers and suppliers to the furniture industry).

The report also provides an overview of the world furniture market (focusing on Europe and the United States) with data on furniture consumption, furniture imports and exports, furniture distribution.

About 50 profiles of websites are available, covering a wide range of online services of interest to both furniture consumers and furniture industry professionals (manufacturers, distributors, designers, office furniture purchasers): B2B, B2C, e-procurement and marketplaces, showcase sites, portals and directories, software and business solutions.

Profiles refer to American, European and Asian companies and provide data and information on: website structure and online services, availability of e-commerce, products, delivery conditions, commercial networking, number of site visitors.

An appendix with pictures from selected web sites is also provided.

The report has a world-wide coverage, but specific info are available for Brazil, China, France, Germany, Italy, Singapore, United Kingdom, United States.

Questo rapporto è inoltre disponibile in italiano: "E Commerce e Web Marketing nel settore del mobile"




Order TABLE OF CONTENTS

Introduction and overview
Size of the world furniture market
International trade of furniture: imports and exports, by country
Market concentration and number of operators in Europe
Household furniture distribution in Europe: distribution channels and market shares of the top furniture distributors
Household furniture distribution in the United States: distribution channels and sales of the main furniture distributors
Impact of the Internet on the evolution of the household furniture market

Spread of the Internet and online purchasing trends
Internet users and percentage of online purchasers:
- Italy, France, Germany, United Kingdom, United States, Brazil, China

Use of the Internet and furniture consumption
United States, France, Germany
Italy: the role of the Internet in the furniture purchasing process

Furniture distribution on the Internet
Types of furniture distribution on the Internet
Ikea: analysis of Internet activities
Analysis of Internet activities of the main furniture distributors, by country:
- Italy, France, Germany, United Kingdom, United States

Websites of interest to furniture consumers
Profiles of Internet sites providing the consumer with information to facilitate the decision process and the purchase of furniture
- Italy, France, Germany, United Kingdom, United States

Websites of interest to furniture professionals
Profiles of Internet sites of interest to furniture designers
Profiles of Internet sites of interest to office furniture purchasers
Internet sites providing downloadable softwares for the lighting fixtures sector

Strengthen the value chain: from manufacturers to distributors
Profiles of B2B Internet sites in the furniture sector: Italy, France, Germany, United Kingdom, United States, Brazil, China, Singapore
Business to Business in the office furniture sector

Strengthen the value chain: from suppliers to manufacturers
Profiles of B2B Internet sites:
- e-procurement of textile items
- e-procurement of hinges and drawer slides
- e-procurement of office supplies
Built-in appliances: web link activity and services of Merloni Elettrodomestici

Appendix (available in print format upon request):
Images from websites mentioned in the report


Order TABLE OF EXHIBITS (Condensed)

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The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. Our research library contains over 1500 reports, covering all aspects of the residential and office furniture markets, textile, fiber fabrics, apparel, garments, as well as wood products, lumber, MDF, particleboard, plywood, millwork, windows, doors, floor coverings and much more.

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