Order #: F1960_2008TO; US$ 199.00 (PDF) US$ 299.00 (Hard Copy)
Published by Barnes Reports, Apr 2008; 60 Pages
Available in Hard-copy or Electonic PDF format

• home furniture
• office furniture
• upholstered furniture
• sleep sofas
• daybeds
• futons
• mattresses

The 8 Retail Channels covered in the report include:

• Home centers
• Hardware stores
• Department stores
• Warehouse clubs & Supercenters
• Office supplies & Stationery stores
• Electronic shopping & Mail-order houses
• Women's clothing stores
• Family clothing stores

The report features:

• 2008 product line sales estimates for each retail channel
• 2009 forecast product line sales for each retail channel
• 5-year trend of sales totals for each retail channel
• Product line sales by 9 company size categories (by employee size of company)
• 2008 product line sales estimates for each retail channel for all 50 U.S. States
• Industry definitions and descriptions
• Summary matrix of product lines and retail sales channels

Managers, planners, and market researchers use this information for a variety of activities:

• Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate.

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The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. Our research library contains over 1500 reports, covering all aspects of the residential and office furniture markets, textile, fiber fabrics, apparel, garments, as well as wood products, lumber, MDF, particleboard, plywood, millwork, windows, doors, floor coverings and much more.

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